About
Manchester’s own PRIDO is rewriting the rulebook with an electrifying blend of storytelling Alté anthems. From headlining the Emirates Old Trafford to a Sold Out "Blue Crocodile" UK tour, his fusion of Afro,Hip-Hop, Grime, and Soul has moved him from "Artist to Watch" to the one setting the pace. No longer just rising, he’s blazing the trail.